QUOC

Driven by the need for a cycling shoe he wanted to wear himself, Quoc Pham founded his brand in 2009. Inspired by his daily commute and disillusioned with the fashion industry, he set out to create footwear that balanced durability, style, and practicality. The first shoe, crafted from a few sketches and an old last, paid homage to the classic track cycling era. Today, QUOC is a globally recognized brand, trusted by everyone from daily commuters to World Tour professionals for its signature comfort and style.