{"title":"The New Pinarello Dogma X - Amplify Every Emotion","description":"\u003csection id=\"pdx\"\u003e\n  \u003cstyle\u003e\n    #pdx *{margin:0;padding:0;box-sizing:border-box}\n    #pdx{\n      --ink:#0a0a0a; --paper:#ffffff; --muted:#8a8f98; --line:#e5e5e5;\n      --accent:#38b6c4; \/* aqua\/moonlight tone *\/\n      font-family:-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,Helvetica,Arial,sans-serif;\n      color:var(--ink); line-height:1.5; background:var(--paper);\n      width:100%; overflow:hidden;\n    }\n    #pdx img,#pdx video{display:block;max-width:100%}\n    #pdx .pdx-wrap{max-width:1200px;margin:0 auto;padding:0 24px}\n    #pdx .eyebrow{\n      font-size:12px;letter-spacing:.28em;text-transform:uppercase;\n      font-weight:700;color:var(--accent);margin-bottom:14px\n    }\n    #pdx h2{font-size:clamp(26px,4vw,46px);line-height:1.05;font-weight:800;\n      letter-spacing:-.01em;text-transform:uppercase}\n    #pdx h3{font-size:14px;letter-spacing:.18em;text-transform:uppercase;\n      font-weight:700;color:var(--muted);margin-top:10px}\n    #pdx p{font-size:16px;color:#3a3a3a}\n\n    \/* ---------- HERO ---------- *\/\n    #pdx .pdx-hero{position:relative;min-height:88vh;color:#fff;background:#000;\n      overflow:hidden;text-align:center}\n    #pdx .pdx-hero video{position:absolute;inset:0;width:100%;height:100%;\n      object-fit:cover;z-index:0;opacity:.9}\n    #pdx .pdx-hero::after{content:\"\";position:absolute;inset:0;z-index:1;\n      background:linear-gradient(180deg,rgba(0,0,0,.45) 0%,rgba(0,0,0,0) 30%,rgba(0,0,0,0) 55%,rgba(0,0,0,.7) 100%)}\n    #pdx .pdx-hero-inner{position:relative;z-index:2;display:flex;flex-direction:column;\n      align-items:center;justify-content:space-between;min-height:88vh;padding:44px 24px 64px;width:100%}\n    #pdx .pdx-hero img.logo{height:34px;filter:brightness(0) invert(1)}\n    #pdx .pdx-hero-copy{max-width:820px}\n    #pdx .pdx-hero h1{color:#fff !important;font-size:clamp(40px,7vw,92px);line-height:.95;\n      font-weight:800;letter-spacing:-.02em;text-transform:uppercase;margin:0 auto}\n    #pdx .pdx-hero p{color:#eaeaea;max-width:52ch;margin:20px auto 0;font-size:clamp(15px,1.5vw,19px)}\n\n    \/* ---------- INTRO ---------- *\/\n    #pdx .pdx-intro{padding:76px 0;text-align:center}\n    #pdx .pdx-intro h2{max-width:20ch;margin:0 auto}\n    #pdx .pdx-intro p{max-width:60ch;margin:22px auto 0}\n\n    \/* ---------- COLOURWAYS ---------- *\/\n    #pdx .pdx-colours{padding:20px 0 80px}\n   #pdx .pdx-colour-grid{display:flex;flex-wrap:wrap;justify-content:center;gap:16px}\n    #pdx .pdx-colour{flex:0 1 calc(25% - 12px);background:#f4f5f6;border-radius:14px;overflow:hidden;\n      text-align:center;padding-bottom:18px;transition:transform .25s ease,box-shadow .25s ease}\n    #pdx .pdx-colour:hover{transform:translateY(-4px);box-shadow:0 14px 30px rgba(0,0,0,.10)}\n    #pdx .pdx-colour img{width:100%;aspect-ratio:3\/4;object-fit:cover;background:#eceef0}\n    #pdx .pdx-colour .name{font-size:13px;letter-spacing:.14em;text-transform:uppercase;\n      font-weight:700;margin-top:14px}\n\n    \/* ---------- FEATURE ROWS ---------- *\/\n    #pdx .pdx-features{background:#0a0a0a;color:#fff;padding:90px 0}\n    #pdx .pdx-features .eyebrow{color:var(--accent)}\n    #pdx .pdx-features h2{color:#fff}\n    #pdx .pdx-features h3{color:#9aa0a8}\n    #pdx .pdx-features p{color:#c7c9cd}\n    #pdx .pdx-feat-head{max-width:720px;margin:0 auto 56px;text-align:center}\n    #pdx .pdx-row{display:grid;grid-template-columns:1fr 1fr;gap:44px;align-items:center;\n      margin-bottom:72px}\n    #pdx .pdx-row:last-child{margin-bottom:0}\n    #pdx .pdx-row.rev .pdx-media{order:2}\n    #pdx .pdx-media{border-radius:16px;overflow:hidden;background:#111}\n    #pdx .pdx-media video{width:100%;aspect-ratio:16\/10;object-fit:cover}\n    #pdx .pdx-row .txt h2{font-size:clamp(24px,3vw,36px)}\n    #pdx .pdx-row .txt p{margin-top:18px}\n\n    \/* ---------- SPLIT (M40X \/ TALON) ---------- *\/\n    #pdx .pdx-split{display:grid;grid-template-columns:1fr 1fr;align-items:center;\n      min-height:520px}\n    #pdx .pdx-split .media{height:100%;background:#000}\n    #pdx .pdx-split .media img,#pdx .pdx-split .media video{width:100%;height:100%;\n      object-fit:cover;min-height:420px}\n    #pdx .pdx-split .body{padding:64px 56px}\n    #pdx .pdx-split.dark{background:#0a0a0a;color:#fff}\n    #pdx .pdx-split.dark h2{color:#fff}\n    #pdx .pdx-split.dark p{color:#c7c9cd}\n    #pdx .pdx-split .body p{margin-top:20px;max-width:48ch}\n\n    \/* ---------- GRID LEAD-IN ---------- *\/\n    #pdx .pdx-shop{padding:80px 0 40px;text-align:center}\n    #pdx .pdx-shop h2{max-width:16ch;margin:0 auto}\n    #pdx .pdx-shop p{max-width:52ch;margin:18px auto 0}\n    #pdx .pdx-rule{width:44px;height:3px;background:var(--accent);margin:0 auto 26px;border-radius:2px}\n\n    \/* ---------- RESPONSIVE ---------- *\/\n    @media(max-width:900px){\n      #pdx .pdx-colour{flex-basis:calc(50% - 8px)}\n      #pdx .pdx-row{grid-template-columns:1fr;gap:22px;margin-bottom:52px}\n      #pdx .pdx-row.rev .pdx-media{order:0}\n      #pdx .pdx-split{grid-template-columns:1fr}\n      #pdx .pdx-split .body{padding:44px 24px}\n      #pdx .pdx-split .media img,#pdx .pdx-split .media video{min-height:300px}\n    }\n  \u003c\/style\u003e\n\n  \u003c!-- ===== HERO ===== --\u003e\n  \u003cdiv class=\"pdx-hero\"\u003e\n    \u003cvideo autoplay muted loop playsinline poster=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/dogma-x-horizontal-moonlight.webp\"\u003e\n      \u003csource src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/HERO-d.mp4\" type=\"video\/mp4\"\u003e\u003c\/video\u003e\n    \u003cdiv class=\"pdx-hero-inner\"\u003e\n      \u003cimg class=\"logo\" src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/logo.svg\" alt=\"Dogma X\"\u003e\n      \u003cdiv class=\"pdx-hero-copy\"\u003e\n        \u003ch1\u003eAmplify Every Emotion\u003c\/h1\u003e\n        \u003cp\u003eThe new Dogma X is where performance, efficiency and emotion become one — engineered for riders who embrace long distances.\u003c\/p\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== INTRO ===== --\u003e\n  \u003cdiv class=\"pdx-intro pdx-wrap\"\u003e\n    \u003cdiv class=\"eyebrow\"\u003eNew Dogma X\u003c\/div\u003e\n    \u003ch2\u003eEvery ride, smoother, faster and more engaging\u003c\/h2\u003e\n    \u003cp\u003eDesigned for riders who embrace long distances, Dogma X transforms every ride into an experience that is smoother, faster and more engaging. Because every emotion deserves to be amplified.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== COLOURWAYS ===== --\u003e\n  \u003cdiv class=\"pdx-colours pdx-wrap\"\u003e\n    \u003cdiv class=\"eyebrow\" style=\"text-align:center\"\u003eChoose your finish\u003c\/div\u003e\n    \u003cdiv class=\"pdx-colour-grid\"\u003e\n   \u003c!--   \u003cdiv class=\"pdx-colour\"\u003e\n        \u003cimg src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/dogma-x-vertical-moonlight.webp\" alt=\"Dogma X Moonlight Frost\"\u003e\n        \u003cdiv class=\"name\"\u003eMoonlight Frost\u003c\/div\u003e\n      \u003c\/div\u003e --\u003e\n      \u003cdiv class=\"pdx-colour\"\u003e\n        \u003cimg src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/dogma-x-vertical-aqua.webp\" alt=\"Dogma X Aqua\"\u003e\n        \u003cdiv class=\"name\"\u003eAqua\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"pdx-colour\"\u003e\n        \u003cimg src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/dogma-x-vertical-etna.webp\" alt=\"Dogma X Etna\"\u003e\n        \u003cdiv class=\"name\"\u003eEtna\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"pdx-colour\"\u003e\n        \u003cimg src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/dogma-x-vertical-jade.webp\" alt=\"Dogma X Jade\"\u003e\n        \u003cdiv class=\"name\"\u003eJade\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== TECHNICAL FEATURES ===== --\u003e\n  \u003cdiv class=\"pdx-features\"\u003e\n    \u003cdiv class=\"pdx-wrap\"\u003e\n      \u003cdiv class=\"pdx-feat-head\"\u003e\n        \u003cdiv class=\"eyebrow\"\u003eThe technical gains\u003c\/div\u003e\n        \u003ch2\u003eRethought from the ground up\u003c\/h2\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pdx-row\"\u003e\n        \u003cdiv class=\"pdx-media\"\u003e\n          \u003cvideo autoplay muted loop playsinline src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/video-1.mp4\"\u003e\u003c\/video\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"txt\"\u003e\n          \u003ch2\u003eX-Stays 2.0\u003c\/h2\u003e\n          \u003ch3\u003eThe evolution of innovative design\u003c\/h3\u003e\n          \u003cp\u003eA lower attachment point and refined geometry enhance our double-arm, four-point top-stays design. Vibrations disperse more efficiently through the four connection points, while the lower linkage minimises rebound — a smoother, more controlled ride.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pdx-row rev\"\u003e\n        \u003cdiv class=\"pdx-media\"\u003e\n          \u003cvideo autoplay muted loop playsinline src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/video-2.mp4\"\u003e\u003c\/video\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"txt\"\u003e\n          \u003ch2\u003eNew Aero-Keel BB\u003c\/h2\u003e\n          \u003ch3\u003eDesigned for performance endurance\u003c\/h3\u003e\n          \u003cp\u003eA generous 35mm tyre clearance lets riders fully benefit from modern tubeless technology, maintaining high performance while significantly improving comfort and control.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pdx-row\"\u003e\n        \u003cdiv class=\"pdx-media\"\u003e\n          \u003cvideo autoplay muted loop playsinline src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/video-3.mp4\"\u003e\u003c\/video\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"txt\"\u003e\n          \u003ch2\u003eMore Aero\u003c\/h2\u003e\n          \u003ch3\u003eElliptical steering tube with wider head tube\u003c\/h3\u003e\n          \u003cp\u003eAn elliptical steering tube with integrated front cable routing reduces overall width while increasing head-tube depth — enhancing aerodynamic efficiency and torsional stiffness for more precise handling and superior stability on descents.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n\n      \u003cdiv class=\"pdx-row rev\"\u003e\n        \u003cdiv class=\"pdx-media\"\u003e\n          \u003cvideo autoplay muted loop playsinline src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/video-4.mp4\"\u003e\u003c\/video\u003e\n        \u003c\/div\u003e\n        \u003cdiv class=\"txt\"\u003e\n          \u003ch2\u003eFaster, Stiffer\u003c\/h2\u003e\n          \u003ch3\u003eNew aero downtube\u003c\/h3\u003e\n          \u003cp\u003eThe narrower, tapered downtube boosts aerodynamic performance while increasing lateral stiffness — more reactive on climbs, and faster on flats and descents. Efficiency, power and control in every condition.\u003c\/p\u003e\n        \u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== M40X CARBON ===== --\u003e\n  \u003cdiv class=\"pdx-split dark\"\u003e\n    \u003cdiv class=\"media\"\u003e\n      \u003cimg src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/design_dogmax_2ndgen.webp\" alt=\"New M40X carbon fiber\"\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"body\"\u003e\n      \u003cdiv class=\"eyebrow\"\u003eNew M40X\u003c\/div\u003e\n      \u003ch2\u003eCarbon Fiber\u003c\/h2\u003e\n      \u003cp\u003eDogma evolves and changes its skin once more. Pinarello tested this new carbon lay-up on the X-Light and INEOS team special bikes. Its exceptional tensile strength and elastic modulus take this new generation of Dogma X to the next level of performance.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== TALON COCKPIT ===== --\u003e\n  \u003cdiv class=\"pdx-split\"\u003e\n    \u003cdiv class=\"body\"\u003e\n      \u003cdiv class=\"eyebrow\"\u003eTalon — Ultra Fast\u003c\/div\u003e\n      \u003ch2\u003eLighter, faster, more aero\u003c\/h2\u003e\n      \u003cp\u003eThe Talon Ultra Fast integrated cockpit is lighter and more aerodynamic than ever. A natural twisted lever position lets riders find an aero position in a safer, more comfortable way.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"media\"\u003e\n      \u003cvideo autoplay muted loop playsinline poster=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/talon-img-1.png\" src=\"https:\/\/pinarello.com\/assets\/images\/dogma-x-2026\/video-7.mp4\"\u003e\u003c\/video\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- ===== LEAD-IN TO PRODUCT GRID ===== --\u003e\n  \u003cdiv class=\"pdx-shop pdx-wrap\"\u003e\n    \u003cdiv class=\"pdx-rule\"\u003e\u003c\/div\u003e\n  \u003c!--  \u003cdiv class=\"eyebrow\"\u003eAmplify every emotion\u003c\/div\u003e\n    \u003ch2\u003eChoose your Dogma X\u003c\/h2\u003e\n    \u003cp\u003eAvailable with Shimano Dura-Ace Di2, SRAM RED eTap AXS and Campagnolo Super Record 13.\u003c\/p\u003e --\u003e\n    \u003cp\u003eCall us on 0141 552 0841 or email sales@billybilslandcycles.co.uk for more info or to special order a size\/model we don't have in stock\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/section\u003e","products":[{"product_id":"pinarello-dogma-x-red-axs-road-bike","title":"Pinarello Dogma X Red AXS Road Bike","description":"\u003cp\u003ePinarello Dogma X: Uncompromising Speed, Beyond Perfect Roads\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the race-winning DNA of the legendary Dogma platform, reimagined for the long haul. Engineered for gran fondos, epic mountain ascents, and demanding all-day adventures, the Dogma X delivers exceptional speed, precision, and efficiency across every surface.\u003c\/p\u003e\n\u003cp\u003eGet the blistering responsiveness of a true race bike, paired with innovative engineering that keeps you performing at your peak from the first mile to the last.\u003c\/p\u003e\n\u003cp\u003eKey Features of the Pinarello Dogma X Red AXS Road Bike:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEndurance-Driven Performance\u003c\/strong\u003e\u003cbr\u003eMaximize your efficiency over epic distances. The Dogma X features a meticulously revised endurance geometry that offers a more sustainable riding position without sacrificing Pinarello’s signature razor-sharp handling. Available in 11 frame sizes, it guarantees an exceptionally precise fit for every rider, preserving the bike's dynamic character across the board.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eX-Stays 2.0 Technology\u003c\/strong\u003e\u003cbr\u003eAt the core of the Dogma X is the latest evolution of our X-Stays 2.0 system. The refined four-point rear triangle and lower linkage are engineered to absorb and dissipate road vibrations. This drastically reduces rider fatigue hour after hour, all while maintaining outstanding drivetrain stiffness and explosive power transfer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReady for Modern Roads\u003c\/strong\u003e\u003cbr\u003eExpand where and how you ride. Boasting 35mm tire clearance, the Dogma X embraces modern road cycling by providing superior grip, rolling efficiency, and confidence on broken tarmac and rough roads—all without sacrificing flagship speed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAerodynamics Inherited from the Dogma F\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBorrowing directly from the cutting-edge Dogma F, the Dogma X integrates advanced aerodynamic technologies throughout the frame to cheat the wind:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHeadtube Bow Profile: Refined to significantly reduce frontal area.\u003c\/li\u003e\n\u003cli\u003eElliptical E-TICR Headset: Improves airflow while seamlessly hiding cables.\u003c\/li\u003e\n\u003cli\u003eAero Downtube: Redesigned to boost both aerodynamic efficiency and lateral stiffness.\u003c\/li\u003e\n\u003cli\u003eHidden Thru-Axle: An integrated front dropout design minimizes drag.\u003c\/li\u003e\n\u003cli\u003eIntegrated Cockpit: Delivers a remarkably clean, race-ready front end.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePremium Build \u0026amp; Future-Proof Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eElite Materials: Constructed from premium Toray M40X carbon fiber for the ultimate stiffness-to-weight ratio demanded by elite riders.\u003c\/li\u003e\n\u003cli\u003eLightweight Details: Features a highly durable, 3D-printed titanium seat clamp to shave off extra grams.\u003c\/li\u003e\n\u003cli\u003eDrivetrain Flexibility: The updated dropout design is fully compatible with both SRAM UDH and Shimano drivetrains, keeping your setup ready for future upgrades and evolving industry standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Dogma X is built for cyclists who measure their performance over the entire ride, not just the first climb. Wherever the road leads, arrive with speed, precision, and control.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eCall us on 0141 552 0841 or email sales@billybilslandcycles.co.uk for more info or to special order a size\/model we don't have in stock\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pinarello","offers":[{"title":"Jade Eclipse \/ 46.5","offer_id":57349401706869,"sku":"C2251292179-37413","price":13500.0,"currency_code":"GBP","in_stock":false},{"title":"Jade Eclipse \/ 50","offer_id":57349401575797,"sku":"C2251292179-37414","price":13500.0,"currency_code":"GBP","in_stock":false},{"title":"Jade Eclipse \/ 51.5","offer_id":57349401444725,"sku":"C2251292179-37415","price":13500.0,"currency_code":"GBP","in_stock":false},{"title":"Jade Eclipse \/ 53","offer_id":57349401641333,"sku":"C2251292179-37416","price":13500.0,"currency_code":"GBP","in_stock":false},{"title":"Jade Eclipse \/ 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